Tag Archive for 'Social tools'

SWISSNEX: How to use Social Media in Times of Crisis

The Consulate of Switzerland/ swissnex Boston invites you to view our exciting webinar on “How to use Social Media in Times of Crisis?” on May 12. You can participate no matter which time zone you’re in!

Wednesday, May 12, at 9:30 (EST),  9:30 am Boston (UTC - 4 hours) Register

For those of us in the Boston area, enjoy the ongoing exhibit at MIT ”Delight in Green Daylight,” a case study of our office space. We’re also excited that our annual report is ready! Come pick up one at our office today or view it on our website.

Enjoy!

Your swissnex Boston Team


Taking Twitter to the Next Level

Thursday, May 20, 2010, 4:00 - 6:00 p.m., Microsoft, 201 Jones Rd., Sixth Floor, Waltham, MA 02451. Directions.

SPEAKER: Rachel Levy,  Marketing and Social Media Consultant, Rachel Levy Consulting

TOPIC: If you’ve been using Twitter for a little while, but want to take it to the next level, this presentation is for you!  Rachel will cover these topics, with plenty of time for questions throughout the presentation:
•    Twitter’s external applications
•    Growing your following
•    Syndicating you tweets outside of Twitter
•    Managing your time on Twitter
•    Twitter success stories
•    Twitter lists

PRESENTATION

READINGS and Other Links:

Catone, Josh. Twitter for Beginners: 5 Steps for Better Tweeting. Mashable; the social media guide, 07/20/2009, 2p.
Ferraro, Nicole. Twitter Tests Business Toolkit by Nicole Ferraro on Internet Evolution, 5/11/2010
Lynch, C.G. How and Why to Launch a Business Presence on Twitter. CIO, 03/12/2009, 1p.
Miller, Claire Cain. Twitter Serves Up Ideas From Its Followers. NY Times, 10/26/2009, 2p.

To Cross-post or not to cross-post
How to Cross-post your social media updates
Why you shouldn’t use Twitter

BIOGRAPHY: Rachel Levy has worked in marketing for the past 10 years at companies such as Abbott Laboratories, Kraft Foods and Jim Beam Brands. Most recently, she was Director of Marketing at the Jewish Community Centers of Greater Boston, where she launched three websites. Since leaving the JCC, she has immersed herself in the social media/networking world and consults full time in marketing and social media at her company Rachel Levy Consulting. Her clients include consumer products, consumer services, B2B and pharmaceuticals.  She also runs a website called WebinarListings, a site that is a directory of current online seminars in many areas of interest.  Rachel lives in Brookline with her yellow lab Stella.

PLEASE Register even if you are not certain you can attend so we have an accurate estimate of attendees for handouts.

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How Social Networks Can Improve Enterprise Public Faces

Friday, April 2, 2010 at 7:30 - 9:30 a.m. Rebecca’s at Reservoir Place, Trapelo Road, Waltham.

TOPIC:  We have explored numerous social networking tools and the topic of social networking in a business context. The adoption or or blocking of social tools in enterprises continues to spark discussion, champions and detractors. Bring your examples of what you see out there that benefits your organization or those you come across on the Web. Anecdotes of successes or even war stories of tried and failed attempts will engage the breakfast group. Where do you fall on the spectrum of adopters for getting out the corporate message(s)? READINGS

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Using NING.com for Boston KM Forum or Your Enterprise

Friday, Dec. 4, 2009 at 7:30 - 9:30 a.m. Rebecca’s at Reservoir Place, Trapelo Road, Waltham.

TOPIC: We have set up an account for Boston KM Forum on NING.COM, a social networking and collaboration space. This blog will continue to be administered and managed for Boston KM Forum meeting information. However, we’d like to explore and learn about other tools that can be deployed at little or no cost by our members.

This meeting will be a learning and sharing experience and we expect everyone to come prepared to contribute and share their ideas. You can check out the initial page (with nothing yet implemented) at http://bostonkmforum.ning.com/ . When you sign up for the meeting, you will be sent an invitation to join so you can begin exploring. At the meeting, we’ll talk about how it can be used by the Boston KM Forum or for other enterprise use by our members.

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Social Networking Technologies - Challenges for Product Development & Effective Integration into the Enterprise

Thursday, November 19, 4:00 - 6:00 p.m., Microsoft, 201 Jones Rd., Sixth Floor, Waltham, MA 02451. Directions

SPEAKER: Chris Poulin, Managing Partner, Patterns and Predictions

TOPIC: The deep integration of social networking tools is deceptively complex to execute well. Effective incorporation into products requires a clear integration strategy. At the same time, incorporating social networking into enterprise IT operations has its own internal challenges.

A recent case study of  a Fortune 500 client’s needs will describe our proposed solution set,  the integration challenges, and lessons learned. The knowledge gained will be carried over to a discussion of a new cutting-edge analytics project (under development), that illustrates the unique challenges of designing high performance social networks. Finally, the discussion will conclude with specific recommendations for those planning or implementing social networking integration projects of any size or depth.

BIOGRAPHY: Chris Poulin is Managing Partner of Patterns and Predictions (predictive analytics) & Poulin Holdings (web/network services.)  His most recent projects have been in integration of analytics and social networking. Research affiliations include Dartmouth College in machine learning and Umass in high performance computing (HPC). He was previously the Chief Architect and VP of Advanced Technology for a commercial entity (Viziant) a provider of  Search/KM. He is a patent holding inventor in Federated Web and Information Retrieval systems.

Readings

Clark, Robert. Culture, Not Tech, Slows Social Nets at Work. Computerworld/PCWorld, 04/05/2009, 1p. “The takeout? If you’re planning a social networking project at your organization, make haste slowly — you’re way ahead of your colleagues.”

Conry-Murray, Andrew. Enterprise Social Networking Pay Off? Information Week, 03/23/2009, pp. 23- 29. “Five best practices for social networking in business: 1. Test the waters 2. Set modest expectations 3. Don’t let fear strangle growth 4. Resist exclusivity 5. Don’t forget about search”

Reid, Carolina. Should Business Embrace Social Networking? EContent Magazine, 06/15/2009, 3p.

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PLEASE Register even if you are not certain you can attend so we have an accurate estimate of attendees for handouts.

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Traction Software User Group (TUG2009) Meeting

Traction Software’s fourth annual Traction User Group Meeting - TUG 2009 13-16 October 2009 in Providence RI

Carmen Medina - Director, Center for the Study of Intelligence, CIA - will will deliver a thought provoking TUG 2009 opening keynote on Enterprise 2.0 and the Context of Work.

There will be customer talks by Alcoa, Wyeth Pharmaceuticals, a top tier management consulting firm, and others.

Author and Future Changes founder Stewart Mader will deliver a closing keynote Designing for Collaboration.

Twittering Away Your Knowledge

Friday, May 1, 2009 at 7:30 - 9:30 a.m. Rebecca’s at Reservoir Place, Trapelo Road, Waltham.

TOPIC:  How Would You Monetize Twitter? Is there a Business Model Worth Developing? An article in Knowledge@Wharton prompted this topic for discussion. All that Twitters Isn’t Gold: A Popular Web Application in Search of a Business Plan.

We know Twitter is really hot and disciples abound among our members. Besides what Twitter means to you personally and professionally, our roundtable will explore the business models that could make you more or less apt to engage in tweeting. Is Twitter a plus for learning or sharing, or both? What has been your best and worst Twitter experience? What business model could ensure more of the best and less of the worst?

Readings Shared:

All That Twitters Isn’t Gold: A Popular Web Application in Search of a Business Plan http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=2202

Analysis: The Problem with Twitter, Brennon Slattery, Apr 30, 2009 10:53 am http://www.pcworld.com/article/164147/analysis_the_problem_with_twitter.html

Culture, Not Tech, Slows Social Nets at Work, study by Burton Group, http://www.pcworld.com/businesscenter/article/162620/culture_not_tech_slows_social_nets_at_work.html

How to Use Twitter as a Twool, Guy Kawasaki, 12/2/08, “Hot to Change the World” blog
http://blog.guykawasaki.com/2008/12/how-to-use-twit.html#ixzz0DUdPvrAc&B

How to Demo Twitter, Guy Kawasaki of How to Change the World | April 19th, 2009 - 11:28 AM http://blogs.openforum.com/2009/04/19/how-to-demo-twitter/

Scientists warn of Twitter danger: http://www.cnn.com/2009/TECH/ptech/04/14/twitter.study/index.html

Six Ways You Should Be Using Twitter (that Don’t Involve Breakfast), By Adam Pash, http://lifehacker.com/5207514/six-ways-you-should-be-using-twitter-that-dont-involve-breakfast

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Emergence - Get with it, or fade away

Thursday, March 19, 2009, 4:00 - 6:00 p.m, Microsoft, 201 Jones Rd., Sixth Floor, Waltham, MA 02451 , Waltham. Directions. [NOTE: New Location!]

SPEAKER: Dan Keldsen, Co-founder and Principal of Information Architected, Inc.

TOPIC: Emergence - Get with it, or fade away

BIOGRAPHY: Dan Keldsen’s experience is based broadly and deeply around innovation management and Enterprise 2.0/Web 2.0 topics - built on the unstructured and semi-structured content-based enterprise concepts such as Information Architecture, Taxonomy (Organization and Management of Information), Search, Semantics, Navigation, Enterprise Content Management, Web Content Management, and Portals.is a co-founder and principal with Information Architected.

Prior to forming Information Architected, Mr. Keldsen was Director and co-founder of the Market Intelligence unit of AIIM International (2007-2008). Previously he was with Delphi Group as a Senior Analyst, Consultant, and Chief Technology Officer (1994-2004) until its acquisition by Perot Systems (2004-2007). His role was to evaluate and implement new technologies to streamline efforts in fulfilling client and employee information and technology needs, while also consulting to buyers and suppliers of information management systems.

Mr. Keldsen graduated Cum Laude from Berklee College of Music (Boston) with a Dual BFA in Music Synthesis Production and Songwriting. He holds a SANS GSEC certification and was on the advisory Board for the SANS GSEC program for two years. He is also a Member of the Usability Professionals’ Association (UPA) and The Information Architecture Institute. You can easily follow Dan by reading his blog, BizTechTalk, and join his networks at LinkedIn and Facebook to continue the discussion.

PLEASE Register even if you are not certain you can attend so we have an accurate estimate of attendees for handouts.

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Leveraging User-Generated Content

Lynda Moulton is participating in a research study with other members of the Gilbane Group. We are reaching out to various communities to gather data about content related activities and engagement. There are only four questions and then a second page with choices to give you the opportunity to be interviewed in exchange for receiving the published results early.

As a member of our Boston KM Forum group, you may feel that content is of interest in some or all of your professional work because it represents a class of knowledge assets. You are invited to respond to the survey because we value knowing how you would react to the topic: User-generated Content. Here is the survey link: http://www.surveymonkey.com/s.aspx?sm=ReGJ3Ngw38p3W7DPQxxO8w_3d_3d .

Social Contracts within Enterprises

Friday, March 6, 2009 at 7:30 - 9:30 a.m. Rebecca’s at Reservoir Place, Trapelo Road, Waltham.

TOPIC:  We have a big topic coming up at our next Bentley program, Virtual Teams and Social Tools on March 31st. That program and the push to accept invitations to participate in numerous social tools at work and home, prompted this discussion topic. Just the pressure to add one or two new social forums, and contribute to them on a regular basis,  places us in a new dimension for communicating to our professional community. We all want to be engaged and responsive but we also want to be productive in our work while being thoughtful and constructive when we share through new media platforms.

So, how do we satisfy one colleague’s desire to instant message or Twitter or even leave post-it notes on our computer screen with perhaps our own more formal methods like email without creating apparent communication stonewalling? Does the need for a communication audit trail trump quick messaging to get a response about “who to call” or “where to find…?” Are there good ways to maintain a cordial and friendly exchange with everyone in your work community without being overwhelmed by the number of technologies for sharing and requesting information? What is the enterprise’s responsibility for setting expectations and supporting popular social platforms? Where does one go for guidance within the organization to clarify the communication rules of engagement? Are enterprises ignoring this issue?

Bring your ideas, experiences, questions for others and solutions to this “hot topic.”

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