Categorization and Tagging - Where’s the Beef?

Boston Knowledge Management Forum at Bentley College
A Symposium on Leveraging Knowledge

Wednesday, June 25, 2008, Bentley College, 8:15 AM - 4:00 PM, LaCava 325ABC located in the LaCava Campus Center, Waltham, MA (Bldg. B52/B53 on Map) Directions

Registration

Following on the heels of our six recent Symposia on Leveraging Knowledge, our June, 2006 Symposium is focused on “Tagging and Categorization – Thoughts from Thought Leaders.”

We’re all aware of the use of the multiple flavors of tagging and categorization – controlled vocabularies, taxonomies, social tagging, del.icio.us, Technorati, flickr – and you could Google for a gaggle of others. But how are they being used today to leverage knowledge, how are they and their uses changing, and who is using them for what?

In this symposium, we will explore these flavors of tagging and categorization and their value in leveraging knowledge. We will discuss tools and techniques, share learnings, and hear case examples. Among our speakers will be a vendor whose products incorporate tagging tools, a professional taxonomist, a Web 2.0 thought-leader, an industry analyst, and a knowledge manager from a law firm.

As one of our speakers has said about tagging – it can:

  • Help you logically group and find Web sites
  • Provide you with access to a very substantial collective intelligence
  • Point to people interested in and possibly working projects similar to yours

How does it do all that? Join us to be enlightened!

$50 Pre-Registration Deadline JUNE 20 [click here to register and pay online OR bring cash/check; $60 for walk-ins with no pre-registration] The fee, includes a light breakfast and full lunch.

Moderator: Larry Chait

Link to program readings

8:15- 8:40 Registration and Continental Breakfast
8:40 - Opening and Introductions, Lynda Moulton, Lead Analyst, Enterprise Search, The Gilbane Group and consultant, LWM Technology Services

Presentations with Speaker Introductions by Larry Chait

Social Bookmarking within Enterprise 2.0 - Bill Ives, Consultant, Writer and Speaker

Social Bookmarking began in the consumer web world with del.icio.us. It has now moved into the business world and behind the firewall. This session will discuss a number of the issues connected with this transition.

Taxonomy for Search & Discovery - Heather Hedden, Information Taxonomist, Viziant Corporation

Taxonomies not only aid search but also enable discovery, whereby the user finds information not known to exist. This presentation explains how controlled vocabularies and taxonomies are integrated into search and discovery systems for improved results and how auto-categorization works and serves discovery. The benefit of integrating taxonomies with search is too great to dismiss just because you lack a taxonomist on staff. Well-designed base taxonomies that serve as examples, an easy-to-use interface, auto-categorization based on algorithms can enable select non-taxonomists in your organization to maintain and grow your taxonomies.

Non-Subject Tagging in a Web 2.0 World - Jordan Frank, Vice President of Marketing and Business Development, Traction Software

As wikis and blogs find their way into the Enterprise, users and knowledge managers alike transition from taxonomy to folksonomy and from structured workflows or team rooms to more emergent hypertext workspaces. The implications for knowledge managers, corporate librarians and information scientists are as enormous as the freedoms that these tagging and page publishing tools bring to the business teams that use them. Even in emergent platforms, a tagging strategy is a vital path towards guiding 2.0 technology adoption and leveraging the value of time and money poured into these systems. In this session, Jordan Frank will outline 3 wiki use cases and tagging strategies which leverage 5 classes of tags to support a variety of enterprise wiki and blog use cases.

Analysts Ponder Tagging and Categorizing - Geoff Bock, Lead Analyst for Collaboration & Social Computing & Lynda Moulton, Lead Analyst for Enterprise Search, The Gilbane Group

Lynda Moulton will interview Geoff Bock on how he sees social and search technologies being leveraged for collaboration and sharing. Special focus will be on where categorization and tagging are being used, and when and how they bring value to sharing and finding. Notes from Interview.

Tagging and the Enterprise - David Hobbie, Litigation Knowledge Manager, Goodwin Procter LLC

Tagging the Web is very useful. But tagging inside the enterprise can extend to people, documents, and more. As the “T” in McAfee’s SLATES, tagging is an essential part of Enterprise 2.0. We’ll examine what tagging can do for the enterprise and features of inside-the-firewall tagging that make it so important.

Wrap-up: What have we Learned? Larry Chait, Chait & Associates

3:15 - 4:00 - Wrap Up

After meeting posts

[Room is available for audience to network until 4:30 pm]

Registration

Speaker Biographies

Geoffrey Bock is the Lead Analyst for the Gilbane Group’s Collaboration & Social Computing Consulting Practice. He focuses on a broad range of collaboration technologies, including enterprise applications of wikis, blogs and other social media. An analyst and author with over twenty- five years industry experience, he tracks how organizations create, organize, and manage business information to sustain profitable relationships. He advises software companies, end-user organizations, and government agencies in areas of business planning, technology innovation, and operational excellence. Geoff is co-author of the recently published Gilbane study, Collaboration and Social Media - 2008“, with Steve Paxhia. Read his blog at Gilbane.

Prior to launching Chait & Associates, Larry Chait was a Corporate Vice President of Arthur D. Little, Inc. He built ADL’s internal, global Knowledge Management function and served as the firm’s first Chief Knowledge Officer. In that role, he oversaw the design, development, and implementation of the firm’s multi-million-dollar KM initiative. In his earlier consulting role at ADL, Larry led major engagements in change management, process improvement, and strategic IT planning for domestic and international clients ranging from start-ups to the Global 100. Larry has also authored 20 articles published in the US and abroad, lectured in MBA and post-graduate programs in five universities, and spoken at over 40 conferences on topics including knowledge management, process improvement, and the management of change. He is currently President of The Boston KM Forum, a community of practitioners that offers over 25 KM-knowledge-sharing events each year.

Jordan Frank most recently held program, product and operations management roles at Inktomi and Adero. He landed at Inktomi after the company purchased his product (Content Bridge) and team that built and operated it from Adero in December 2000. Jordan graduated from the MIT Sloan School of Management in 2000. Previous to Sloan, Jordan spent 4 years at a Cambridge Computer Services where he built and managed a region leading practice in the emerging automated forms processing market. Jordan received his BA from Dartmouth College. Check out his blog.

Heather Hedden, is an information taxonomist at Viziant Corporation where she creates taxonomies for enterprise and government search. Through her own business of Hedden Information Management she has worked on a variety of contract taxonomy projects in addition to freelance indexing. Previously she worked as a controlled vocabulary editor at the periodical and reference database publisher, Information Access Company/Thomson Gale/Cengage Learning. Heather teaches online courses in taxonomy creation and web site indexing through the Continuing Education Program of Simmons College Graduate School of Library and Information Science. In addition to numerous articles, she is the author of the book Indexing Specialties: Web Sites. Heather is the founder and manager of the Taxonomies & Controlled Vocabularies SIG of the American Society for Indexing, is the past manager of the Web Indexing Special Interest Group, and is past president of the New England Chapter of the American Society for Indexing.

David Hobbie is Goodwin Procter’s Litigation Knowledge Manager. In that role he ensures that Goodwin litigators can quickly find and leverage information about previous work, whether it be a research memo, experience before a particular judge, or another attorney’s experience with a particular type of matter. Before joining Goodwin Procter, David practiced commercial litigation in Boston for eight years, first at Bingham McCutchen, then at Eckert Seamans where he litigated and tried civil rights, construction, securities, trade secret, and business dispute cases. David earned his J.D. at University of Michigan Law School and attended Oberlin College, graduating with degrees in history and violin performance.

Bill Ives is an independent consultant, writer, and speaker. His principal consulting practice is now concerned with helping businesses with their blogs. He has been writing his blog, Portals and KM, for over four years and primarily focuses on web 2.0 and enterprise 2.0 topics. He also contributes to two Corante managed group blogs which cover entperise 2.0 topics: Fast Forward and The AppGap. Bill is also involved with several search-related start-ups including iQuest. Like many bloggers, his blog serves as a staging ground for writing in other channels. He has a Ph. D. in Educational Psychology from the University of Toronto and did post-doc research at Harvard on the effects of media on Cognition.

Currently Lead Analyst for Enterprise Search for The Gilbane Group, Lynda Moulton is also a consultant on information technologies and knowledge management. She has over 30 years of experience using and implementing search technologies, and developing technology-based solutions for managing enterprise content. Her blog is posted at Gilbane.

EXHIBITORS
HyLighter, Inc.

Traction Software

Viziant

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Advance registration is required to be eligible for the $50 for the full-day rate. Registration includes continental breakfast and lunch. After filling out the registration form, you may elect to pay using PayPal or you can mail your check to the address provided. Make the check payable to Boston KM Forum. We would appreciate prepayment to speed the on-site registration process. Note that this event is heavily subsidized by The Boston KM Forum to keep the cost within the reach of all KM practitioners. For walk-ins, $60 at the door, cash or check only. Click here to register.

Boston KM Forum wishes to thank the
Bentley College, Elkin B. McCallum Graduate School of Business
for its continued support of the KM series.

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To receive notices of upcoming events send a message to info@kmforum.org.

3 Responses to “Categorization and Tagging - Where’s the Beef?”


  1. 1 Sadalit Van Buren
  2. 2 Lynda

    This came in after the meeting from Joe Wehr who attended under the alias that I keep giving him, every time I make up his name tag.

    “I just came across The Google Way of Science on Kevin Kelly’s blog.[http://www.kk.org/thetechnium/archives/2008/06/the_google_way.php]

    “Sort of the ultimate application of “wisdom of the crowds”. Might result in a Google search for “John Wehr” coming back with “Did you mean Joe Wehr?”

    “I found it interesting and thought you might want to share it with members of the KM Forum.” Joe

  3. 3 lynda

    Bill Ives participated in this program as a speaker and then blogged live during the other presentations. Here is his summary of key points taken during the Geoff Bock/Lynda Moulton discussion: KM Forum Notes: Analysts Examine Tagging and Categorizing

    http://billives.typepad.com/portals_and_km/2008/07/km-forum-notes.html

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