Thursday, November 19, 4:00 - 6:00 p.m., Microsoft, 201 Jones Rd., Sixth Floor, Waltham, MA 02451. Directions.
SPEAKER: Chris Poulin, Managing Partner, Patterns and Predictions
TOPIC: The deep integration of social networking tools is deceptively complex to execute well. Effective incorporation into products requires a clear integration strategy. At the same time, incorporating social networking into enterprise IT operations has its own internal challenges.
A recent case study of a Fortune 500 client’s needs will describe our proposed solution set, the integration challenges, and lessons learned. The knowledge gained will be carried over to a discussion of a new cutting-edge analytics project (under development), that illustrates the unique challenges of designing high performance social networks. Finally, the discussion will conclude with specific recommendations for those planning or implementing social networking integration projects of any size or depth.
BIOGRAPHY: Chris Poulin is Managing Partner of Patterns and Predictions (predictive analytics) & Poulin Holdings (web/network services.) His most recent projects have been in integration of analytics and social networking. Research affiliations include Dartmouth College in machine learning and Umass in high performance computing (HPC). He was previously the Chief Architect and VP of Advanced Technology for a commercial entity (Viziant) a provider of Search/KM. He is a patent holding inventor in Federated Web and Information Retrieval systems.
Readings
Clark, Robert. Culture, Not Tech, Slows Social Nets at Work. Computerworld/PCWorld, 04/05/2009, 1p. “The takeout? If you’re planning a social networking project at your organization, make haste slowly — you’re way ahead of your colleagues.”
Conry-Murray, Andrew. Enterprise Social Networking Pay Off? Information Week, 03/23/2009, pp. 23- 29. “Five best practices for social networking in business: 1. Test the waters 2. Set modest expectations 3. Don’t let fear strangle growth 4. Resist exclusivity 5. Don’t forget about search”
Reid, Carolina. Should Business Embrace Social Networking? EContent Magazine, 06/15/2009, 3p.
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