Boston KM Forum

Boston Knowledge Management Forum at Bentley College
A Symposium on Leveraging Knowledge

Wednesday, April 9, 2008, Bentley College, 8:15 AM - 4:00 PM,

Room 305 in LaCava Campus Center, Waltham, MA (Bldg. B52/B53 on Map) Directions

$50 Pre-Registration Deadline April 3 [click here to register and pay online OR bring cash/check; $60 for walk-ins with no pre-registration] The fee, includes a light breakfast and full lunch.

Moderator, Larry Chait, Managing Partner of Chait & Associates and former Chief Knowledge Officer of Arthur D. Little

What is KM 2.0? Is it real, or just vendor hype? How does it relate to Web 2.0 and Enterprise 2.0? And – the bottom line – how does KM 2.0 help us to leverage knowledge?

These are some of the questions that we’ll try to answer in the next Boston KM Forum all-day symposium on Leveraging Knowledge.

Our speakers, moderators, and panelists will each have very practical information and examples to share. Note that based on feedback from prior symposia, we are allowing plenty of time in our sessions for Q&A. Readings on KM 2.0 and Enterprise 2.0

8:15- 8:40 Registration and Continental Breakfast
8:40 - Opening and Introductions, Lynda Moulton, Lead Analyst, Enterprise Search, The Gilbane Group and consultant, LWM Technology Services

Presentations

Web 2.0 Tools for Knowledge Management - Mark Frydenberg, Senior Lecturer, Computer Information Systems Department, Bentley College

Recent years have seen a shift in how people have used the World Wide Web as it evolved from a tool for disseminating information and conducting business to a platform facilitating new ways of information sharing, collaboration, and communication in a digital age. A new vocabulary has emerged, as mashups, flickr, YouTube, del.icio.us, twitter, and WikiPedia have come to characterize the genre of interactive applications collectively known as Web 2.0. This session will provide an overview of Web 2.0 tools and concepts, and describe how they may be used to create, share, and manage knowledge. Presentation.

KM and Web 2.0 - A User’s Perspective - Ray Sims, formerly Director of Knowledge Management at Novell

This presentation begins by summarizing what Web 2.0 means from a behavioral (not tools) perspective and what that implies for the future of knowledge management. It then connects these ideas via an exploration of the business-driven use cases related to KM that most benefit from Web 2.0 behaviors and software application approaches. The presentation concludes with some general observations of where we are collectively in this journey and provides some prescriptive guidance for those on the path to knowledge management and Enterprise 2.0. Presentation.

Enterprise 2.0 = KM 2.0? - Dan Keldsen, Director, Market Intelligence, AIIM

AIIM’s first-quarter 2008 “Market IQ” on Enterprise 2.0 has just been completed, and a survey of 441 people revealed a subset who are having more success with Enterprise 2.0 than the general survey population. Does Enterprise 2.0 signify the birth of KM 2.0? We’ll examine some of the findings, and discuss the implications for new and old KM implementations. Presentation.

Case Study: The Siemens BeFirst Portal - Jeff Cram, Co-Founder and Managing Director, and David Aponovich, Content Management Strategist, ISITE Design

The Siemens BeFirst Portal provides solid lessons in Enterprise 2.0/KM 2.0. Recognized as one of the best examples of how a large enterprise uses Web 2.0 principles in a business context, the portal connects 2,000 sales and marketing staff to collaborate, create, search and find corporate “approved” information assets and previously untapped “tribal knowledge.” The project was recognized by AIIM for its 2008 Carl B. Nelson Best Practice Awards; it was one of only three large-company projects nominated for recognition.

Moving Beyond Web 2.0 Resistance - Jessica Lipnack, CEO and co-founder, NetAge Inc.

Twenty years ago, an aspiring social network analyst asked us for the names of everyone in our database. He had a program that could link them up, he said, help them find one another, spark new connections. How intrusive, I thought. Who’d want that? Years later, he would go on to design one of the major social networking sites. I resisted and resisted – and then something happened: someone I trusted explained blogging to me, someone else invited me onto Facebook…and the rest is what brings me to Boston KM Forum. This talk will be about resistance to Web 2.0, even among people like myself who’ve been online forever, and what happens when that resistance gives way to powerful experiences. Post meeting comments.

Wrap-up: KM 2.0 - Why We Should Care - Larry Chait, Chait & Associates
Meeting Introduction and Wrap-up on KM 2.0

3:15 - 4:00 - Wrap Up

[Room is available for audience to network until 4:30 pm]

Registration

Speaker Biographies

Mark Frydenberg is a Senior Lecturer in the Computer Information Systems Department at Bentley College. Mark currently teaches an innovative course that introduces Information Technology concepts through the lens of Web 2.0. Mark was a pioneer of student-created podcasts as a tool for learning. He has spoken at several academic and professional conferences in the United States and Europe on integrating emerging technologies in the information technology classroom. His professional interests include learning and teaching with new technologies. You can see his Web site at: http://cis.bentley.edu/mfrydenberg/web/

Ray Sims has dedicated the past decade of his career to knowledge management, learning and development, and the intersection of these two. While Director of Knowledge Management at Novell, he contributed to the early adoption of wikis and blogs in 2004-5. For the past 16 months, he has blogged as Sims Learning Connections, where he primarily writes about topics related to KM, L&D, Enterprise 2.0, and the practical personal adoption of new Web software applications as components of what he calls a “personal learning environment.” After leaving Novell last year, Ray has been working as an independent consultant in these areas. On 7, April he will return to corporate employment as an industry sector knowledge manager at a large professional services firm. Ray has a MBA from Cornell, where he was first introduced to the concept of knowledge management in 1995. Earlier, he earned his undergraduate and masters degree in mechanical engineering and worked for IBM’s development labs, before joining Cambridge Technology Partners as an IT Consultant upon graduation from business school.

Dan Keldsen experience is based broadly and deeply around innovation management and Enterprise 2.0/Web 2.0 topics – built on the unstructured and semi-structured content-based enterprise concepts such as information architecture, taxonomy, search, semantics, navigation, enterprise content management, Web content management, and portals. He has 13 years of experience as a senior analyst, consultant, and chief technology officer. Mr. Keldsen’s expertise lies in combining theoretical knowledge and the practical application of technology to solve business problems. He is also an adept educator and industry spokesperson, having delivered keynotes and seminars to audiences around the world. Mr. Keldsen graduated cum laude from Berklee College of Music (Boston) with a Dual BFA in Music Synthesis Production and Songwriting. He holds a SANS GSEC certification, and served on the advisory board for the SANS GSEC program for two years. He is also a member of the Usability Professionals’ Association (UPA) and The Information Architecture Institute. Dan blogs at www.BizTechTalk.com

Jeff Cram co-founded ISITE Design in 1997, and is its Managing Director. He has played an integral role in establishing the agency as a national leader in Web strategy, design, and technology services, and in growing ISITE Design’s CMS practice. He was a key strategist on the conception, creation, and ongoing refinement of the Siemens BeFirst Portal project, a major KM initiative that serves approximately 2,000 internal sales and marketing professionals in Siemens’ Enterprise Communications division. Jeff, who manages ISITE’s Boston office, has consulted for companies including Siemens, Xerox, Nike, Nintendo and WebTrends. He is a frequent speaker at national conferences on topics including Web analytics, search engine marketing and Web usability. Prior to ISITE Design, Jeff worked for Nike as a Web communications consultant and led Web initiatives for WebTrends, the market leader in Web analytics solutions.

David Aponovich is a content management strategist in the Boston office of ISITE Design, a national leader in Web strategy, design and technology services, and content management. He leads the CM practice group and helps clients develop strategies to plan, develop, and manage content management initiatives. David is a respected thought leader in the field who speaks at national events, such as the Gilbane Conference, CM Pros Summit, and the LISA Forum. In 2007, David helped to launch The CMS Myth, a site focused on educating organizations on best practices and what it really takes to succeed with CMS, www.cmsmyth.com. Prior to joining ISITE Design, David was marketing director for a web CMS vendor. He has extensive content and publishing background as a senior editor at Internet.com/JupiterMedia and as an IT consultancy Aberdeen Group. He also spent several years at a daily newspaper as business editor and writer.

Jessica Lipnack is CEO of NetAge <www.netage.com>, which she co-founded with Jeff Stamps. NetAge’s pioneering initiatives are in use in companies, public sector organizations, non-profits, and religious denominations around the world. Together, they are authors of Virtual Teams, along with five other books, including The Age of the Network and The TeamNet Factor, that have been translated into many languages. Frequently interviewed by the press, Jessica started her career as a reporter. She maintains the blog, Endless Knots <www.netage.com/endlessknots>, and, in 2008, began teaching blogging in an MFA program. She writes for The Industry Standard, as well as for literary journals and other print and online publications.

Prior to launching Chait & Associates, Larry Chait was a Corporate Vice President of Arthur D. Little, Inc. He built ADL’s internal, global Knowledge Management function and served as the firm’s first Chief Knowledge Officer. In that role, he oversaw the design, development, and implementation of the firm’s multi-million-dollar KM initiative. In his earlier consulting role at ADL, Larry led major engagements in change management, process improvement, and strategic IT planning for domestic and international clients ranging from start-ups to the Global 100. Larry has also authored 20 articles published in the US and abroad, lectured in MBA and post-graduate programs in five universities, and spoken at over 40 conferences on topics including knowledge management, process improvement, and the management of change. He is currently President of The Boston KM Forum, a community of practitioners that offers over 25 KM-knowledge-sharing events each year.

EXHIBITORS

Traction Software

adenin Technologies

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Advance registration is required to be eligible for the $50 for the full-day rate. Registration includes continental breakfast and lunch. After filling out the registration form, you may elect to pay using PayPal or you can mail your check to the address provided. Make the check payable to Boston KM Forum. We would appreciate prepayment to speed the on-site registration process. Note that this event is heavily subsidized by The Boston KM Forum to keep the cost within the reach of all KM practitioners. For walk-ins, $60 at the door, cash or check only. Click here to register.

Boston KM Forum wishes to thank the
Bentley College, Elkin B. McCallum Graduate School of Business
for its continued support of the KM series.

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