Decision-Making: How Knowledge Influences Outcomes

Friday, August 7, 2009 at 7:30 - 9:30 a.m. Rebecca’s at Reservoir Place, Trapelo Road, Waltham.

TOPIC: A recent book, How we Decide by Jonah Lehrer provides research on the workings of the human brain. We will reflect on our own professional experiences and share ideas on how what we know, how we acquire knowledge and the knowledge resources that perpetually inundate us contribute to both bad and good outcomes. Through discussion we will try to reach some consensus on how knowledge work can structure information inputs to bring content into a usable and brain friendly framework.

NY Times book review for How we Decide:

Registration Form for Friday Only

Registration Details (Cost, logistics, etc.)

Meeting Readings and Applications:

Begley,  Sharon L. What’s in a Word? Language may shape our thoughts. Newsweek, Jul 20, 2009.  p. 31.

I OPT tools you can use

3 Responses to “Decision-Making: How Knowledge Influences Outcomes”


  1. 1 Marc Solomon
  2. 2 Mike Gilronan

    Thanks for a lively session today. The books I had mentioned in our discussion that I felt had added to the topic were:
    1. Predictably Irrational by Dan Ariely, and
    2. Management Rewired by Charles S. Jacobs

  3. 3 Lynda Moulton

    Ken Cundari contributed this article to the discussion; it sparked a lot of interest. http://www.strategy-business.com/press/freearticle/06207

Leave a Reply