Leveraging Intangibles: Learn How to Get Smarter about Organizational Knowledge

Thursday, February 21, 2013, Smith Academic Technology Center, Room 321*, 4 - 6 p.m.,  Bentley University,  175 Forest Street, Waltham, MA 02451. Campus Map #57 on map.

* Smith Academic Tech. Ctr. is the location for our February and March, 2013 meetings only. Then we are back to Morison Hall.

SPEAKER: Mary Adams, Founder and president, Smarter-Companies

TOPIC: Viewed broadly, knowledge makes up 80% of the value of the average business. The problem is that most people don’t view knowledge broadly. And, as a consequence, they miss out on a critical strategic view of knowledge as the core driver of value, performance and financial success of organizations today.

This workshop will demonstrate the use of two open source tools:

  • ICounts Intangibility Index, a tool for helping a company quantify the degree to which intangibles drive its future success
  • ICounts Inventory, an exercise that is used to identify the unique set of intangibles developed and used by individual organizations to create value for their customers

In this workshop, Mary Adams will lead you through an exercise to learn how these tools are applied to a well-known business. Then, she’ll show you examples of how an intangibles inventory can be used to lead strategic discussions, to create measurement systems, and to develop a holistic plan to manage knowledge in any organization. You’ll come out empowered with a new way to connect your work to the overall strategic and financial results of your own organization.

BIOGRAPHY: Mary Adams is the founder of Smarter-Companies, a marketplace of consulting tools to optimize returns on the intangible capital that makes up 80% of corporate value in companies today. She is the co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization. Previously she spent 14 years as the founder of Trek Consulting and 14 years as a high-risk lender at Citicorp and Sanwa Business Credit.

PLEASE PLEASE Register even if you are not certain you can attend so we have an accurate estimate of attendees for handouts. If you then make a decision not to attend, please use the registration link and note in the comments field that you will not attend.

NOTE: The registration page has changed and you will be directed to another site where the registration form resides. It is now hosted by lwmtechnology.com and is legitimate.

Registration Form for Thursday

Registration Comments (Cost, time, meeting format)

2 Responses to “Leveraging Intangibles: Learn How to Get Smarter about Organizational Knowledge”

  1. 1 lynda

    This was an exceptional workshop and the group had a very enjoyable learning experience with Mary’s guidance. With thanks to Mary for her contribution, a short summary of the meeting is attached. Comments from participants are welcomed on this site.


  1. 1 Smarter-Companies a New Affiliation with Boston KM Forum at Boston KM Forum

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